Why we turn allergy orders away

Because one kitchen handling nuts cannot honestly promise a cake without them.

A typical week Mon Enquire Tue Design Wed Deposit Thu Bake Fri Collect
How we work

Avoiding is not the same as free-from

There is a real difference between leaving an ingredient out and being able to say a product is free from it. A single kitchen that handles nuts, dairy, egg, gluten and sesame can do the first and cannot honestly claim the second, because cross-contact happens through shared equipment, surfaces and air in ways no amount of care eliminates.

That distinction matters most for the people at the highest risk. Someone with anaphylaxis asking for a nut-free cake deserves to be told no by a kitchen like this, rather than reassured by a baker who wants the order. It loses sales and it is the only defensible position.

The smaller honesty is about price. Customers compare cakes by size, while the cost sits almost entirely in hours — sharp edges, sugar flowers and modelling take a long time. Showing someone a simpler design at the same size, and what it saves, is more useful than defending a quote.

Our principles

Three beliefs behind the method

Avoiding is not free-from

Cross-contact cannot be excluded.

Price reflects hours

Not ingredients, and not size.

Flag what is inedible

Dowels and wires come out first.

Want to talk about an order?

Tell us the occasion and the numbers. The first conversation is free.